Digital Marketing Manager

Company Overview

Micro Mitti is a Proptech company located in Indore, specializing in fractional real estate investments. Our online platform empowers investors to stake a claim in prime real estate assets without the hefty price tag or typical obligations of property ownership. We aim to demystify and democratize Grade-A real estate investments, making them accessible, transparent, and hassle-free for all investors. With a portfolio of handpicked properties offering high returns, we also provide services such as property management and maintenance.

Role Description

The Digital Marketing Manager will be responsible for developing, implementing, and managing comprehensive digital marketing strategies. This role requires expertise in PPC (Pay-Per-Click), paid marketing, social media, content marketing, and analytics to maximize brand visibility and lead generation.

Key Responsibilities

Strategy Development and Implementation:

Develop and execute digital marketing strategies to achieve company goals, including brand awareness, lead generation, and customer acquisition.
Plan and manage all digital marketing campaigns, including PPC, paid social media, display advertising and email marketing.
Oversee the creation and optimization of digital content across all channels.

PPC and Paid Marketing:

Strategize, implement, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media.
Conduct keyword research, create ad copy, and manage bidding strategies to maximize ROI.
Monitor and analyze campaign performance, adjusting strategies to meet KPIs and goals.

Social Media and Email Marketing:

Manage and grow the company’s social media presence across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
Develop and execute email marketing campaigns to nurture leads and engage customers.
Analyze social media and email marketing metrics to optimize performance.

Analytics and Reporting:

Utilize web analytics tools (e.g., Google Analytics) to track and report on website traffic, campaign performance, and user behavior.
Generate regular reports on key metrics, campaign performance, and ROI.
Use data-driven insights to make informed marketing decisions and adjustments.

Team Collaboration and Management:

Collaborate with internal teams, including sales, design, and development, to ensure cohesive marketing efforts.
Manage relationships with external agencies and vendors as needed.
Stay up-to-date with the latest digital marketing trends, tools, and technologies.

Qualifications

Education and Experience:

Bachelors degree in Marketing or a related field.
Minimum of 5 years of experience in digital marketing, with a focus on PPC and paid marketing.

Skills and Competencies:

Proven track record of developing and executing successful digital marketing campaigns.
In-depth knowledge of PPC, paid social media, content marketing, and web analytics.
Proficiency with digital marketing tools and platforms, such as Google Ads, Google Analytics and Facebook Ads Manager tools.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication, organizational, and project management skills.
Creative thinker with the ability to generate innovative marketing ideas.

Join Micro Mitti to make a meaningful impact in the real estate investment landscape, revolutionizing how people participate in property investments. We offer a dynamic work environment, competitive compensation package, and opportunities for professional growth and development.