About MicroMitti
MicroMitti is India’s first co-investment PropTech platform, founded in 2024 and headquartered in Indore. Unlike fractional-ownership models, MicroMitti deploys its own capital alongside its investors into whole, undivided land and development assets — keeping the company’s skin in the game on every deal and aligning its returns directly with those of the everyday investor. With ₹90 crore raised, a 90+ member team, and landmark projects including Cyber City (an IT Park on Indore’s Super Corridor), The Selene, and Madhuvan, MicroMitti is closing the trust gap in real estate and democratizing institutional-grade property investment across Tier 2 and Tier 3 Bharat.
Visit us at www.micromitti.com
Department: Marketing | Location: Indore | Reporting to: Founder & CEO (dotted line to CMO / Revenue Leader)
Role Overview
The Pre-Sales & Lead Intelligence Head owns the bridge between marketing spend and sales conversion — ensuring every lead is captured, qualified, routed, and followed up with zero leakage, and that leadership sees the true cost and quality of every acquired investor. This role makes MicroMitti’s marketing rupees accountable.
Why this role matters now: Untracked agency spend and lead leakage have been live discipline gaps. This role installs the CRM rigor and analytics that make marketing spend traceable and conversion measurable.
Key Responsibility Areas
Pre-Sales Leadership
- Lead, mentor, and manage the pre-sales team; set productivity benchmarks and performance standards.
- Recruit, train, and develop high-performing pre-sales professionals; drive accountability through structured reviews and coaching.
Lead Management & Conversion
- Ensure 100% lead coverage and systematic follow-up across all channels and projects.
- Improve lead qualification quality and conversion efficiency; reduce leakage and maximize funnel effectiveness.
Lead Intelligence & Analytics
- Build dashboards tying lead source and campaign spend to qualification and conversion — so cost-per-qualified-lead and cost-per-investor are visible by channel.
- Monitor source performance, conversion trends, and funnel health; surface actionable insight on acquisition cost.
- Flag and close tracking gaps so no marketing spend is untracked.
CRM Governance
- Own the CRM and enforce data accuracy and discipline; automate workflows and maintain real-time pipeline visibility.
Performance Accountability
- Own pre-sales KPIs — response time, qualification rate, conversion ratio, funnel velocity — linked to the NSM framework.
Qualification
- Bachelor’s degree; MBA preferred.
Experience
- 8–12 years in Pre-Sales, Sales Operations, Lead Management, or Business Analytics, with 3–5 years leading a team.
- Experience in Real Estate, Wealth Management, Fintech, or high-value B2C preferred.
Core Skills
- CRM and sales automation · Lead and funnel management · Conversion optimization · Marketing-spend analytics · Team leadership · Data-driven decision-making.
Disclaimer: MicroMitti is an equal opportunity employer and values diversity in its workforce. The responsibilities and requirements outlined in this Job Description provide a general overview of the role and may change based on business needs. MicroMitti reserves the right to modify, add, or remove duties as necessary.
